Steering the Cell Trade by the Subsequent Regular

Steering the Mobile Industry through the Next Normal


Since I took over the reins at Samsung Cell six months in the past, a lot has modified. What was as soon as unusual now feels extraordinary – whether or not you’re visiting a good friend or going out for a meal.


I take into account this new period because the “Subsequent Regular” and know-how – particularly cellular know-how – has a important position in it. In only a few months, we’ve seen our lives change in unimaginable methods. Distance studying, at-home health, on-line concert events, and a lot extra have all been enabled by cellular know-how.


As leaders of the tech {industry}, we now have a particular accountability – and now a real sense of urgency – to assist society proceed to maneuver ahead. So many individuals are relying on us to provide them new methods to speak, new methods to work, and new methods to attach.


At this summer season’s Galaxy Unpacked, we’ll be introducing 5 new energy units. These units ship on our imaginative and prescient to be the innovator of latest cellular experiences that stream seamlessly and repeatedly wherever we go. They mix energy with seamless performance, whether or not you’re at work or play, at dwelling or away. Within the Subsequent Regular, you’ll be empowered to reside life to the fullest with these units in your hand (and in your ears, and in your wrist.)


As I chart Samsung Cell’s future, I’d wish to share three strategic priorities I’ve been specializing in. They’re daring and forward-leaning, however that’s what Samsung has at all times been about. As an alternative of taking part in it protected, we take dangers and transfer quick. As an alternative of ready for others, we set the route for the remainder of the {industry}. Even in these tough instances, I do know that these pillars will hold our focus squarely the place it must be: on our prospects.


Significant Improvements


At Samsung, we create each innovation with a transparent goal: to make your life higher and simpler. At a time when the pandemic has imposed so many boundaries on all of us, know-how is a bridge to a much bigger world. Cell gadgets have change into the solely approach for many individuals to do business from home and keep related – they’ve change into a real lifeline.


Within the final six months, we’ve super-charged our product line and invested closely in R&D. We’ve deployed new options in document time, to do all the things from bettering video-chat know-how to serving to frontline staff keep protected on the job.


This Subsequent Regular shall be a interval of even bolder innovation. We’ll make cellular know-how that’s extra private, clever, helpful, and safe. We’ll develop extra ground-breaking merchandise, like our industry-leading foldable telephones. And as we roll out a variety of Galaxy 5G units in additional markets, this know-how will allow so many experiences we are able to’t even think about but.


From foldables to 5G, we now have an amazing quantity within the pipeline, with some able to be proven simply across the nook. However I’m additionally enthusiastic about how individuals will use these applied sciences to vary their lives. As a result of solely then, will significant innovation be realized.


Open Collaboration


The ability of the group is stronger than going it alone. The previous couple of months have proved the reality of that saying many instances over. The tales of so many individuals coming collectively to assist one another are extremely uplifting, and show that the entire is at all times larger than the sum of its elements.


It’s given me a newfound appreciation of the ability of Samsung’s huge associate community. We’ve at all times believed that we must always work collectively, to create new experiences for our prospects.


Take into consideration our collaboration with Google, Microsoft, Netflix and Spotify, to call a number of. We labored with Google to optimize video-calling[1] so customers might extra simply join. We additionally expanded our partnership with Microsoft so Galaxy smartphones and Home windows PCs can share messages, images, and calendar reminders in real-time[2]. This collaboration will solely proceed to broaden by our gaming partnership with Xbox.


We additionally imagine within the energy of partnerships as a result of we wish everybody – together with start-ups, builders, and our native communities – to have an opportunity to realize their desires. The Samsung C-Lab start-up incubation program and Samsung NEXT are only a few methods we assist entrepreneurs inside and outdoors of our firm construct, develop, and scale.


At Samsung, we’ll proceed to convey the very best concepts to market – irrespective of the place they arrive from. In spite of everything, we’re really stronger collectively.


Operational Agility


In our fast-changing world, agility is essential. The breakneck tempo of change dictated by our new actuality has pushed dwelling the necessity for operational agility: the flexibility to prioritize sources and be environment friendly immediately, whereas anticipating developments and appearing decisively for tomorrow. The pandemic posed a stiff check. It meant remodeling rapidly to handle our native communities, companions and workers, whereas nonetheless constructing resilience for future operations.


This agility can be what has enabled us to convey to life the highly effective units, and their related experiences, which we shall be introducing at Galaxy Unpacked. We noticed that individuals needed – and wanted – units optimized for work, play, and multi-tasking for a various vary of existence. Our dedication to innovation, coupled with our operational agility, meant we might fully reimagine the cellular expertise.


Operational agility has additionally led to basic modifications in how we ship a cellular expertise you possibly can belief. As a result of defending prospects is our primary precedence, we incorporate safety throughout each single layer of your gadget, from the chip all the way in which as much as the apps. At this time we’re proud that our industry-leading, defense-grade Knox safety platform protects greater than a billion prospects all over the world.


The Way forward for Cell Innovation


In abstract, these three strategic priorities will information Samsung Cell by the Subsequent Regular and past. They’ll enable us to continuously reinvent ourselves to comprehend our imaginative and prescient of delivering new and revolutionary cellular experiences to increasingly more individuals throughout the globe.


We’ll proceed to broaden the Galaxy ecosystem and ship experiences that enable you to do extra with much less so that you could concentrate on what actually issues. In the end, it’s about placing you on the heart of the Galaxy expertise so you possibly can reside life to absolutely the fullest.


It is possible for you to to see for your self what we now have in retailer for you subsequent at Galaxy Unpacked on August 5th. For the primary time, we shall be broadcasting reside from South Korea – it’s going to be an thrilling digital expertise. We look ahead to sharing it with you!

[1] Via Google Duo on Galaxy units. Availability might range by market, provider and mannequin.
[2] Via the Hyperlink to Home windows and Your Telephone app. Availability might range by market, provider and mannequin.



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